BUILT INSIDE A REAL LAW FIRM — NOT FROM THE CONSULTING SIDELINES
Your Law Firm Doesn’t Have a Growth Problem. It Has a Systems Problem.
We help law firm owners find and fix the operational breakdowns that limit growth, profitability, and client experience — built by two people who spent years running law firm operations from the inside.
OPERATIONAL SYMPTOMS
Do Any of These Sound Familiar?
Most firms don’t need more ambition. They need an operating system that moves work forward without friction.
Consultations aren’t converting consistently
Revenue is growing but profit isn’t
Staff are overwhelmed but utilization is unclear
New clients sign — then stall somewhere between onboarding and the attorney getting started
Collections remain inconsistent month to month
Everyone is busy, but nobody can explain why
WHAT HAPPENS WHEN WE’RE INSIDE A FIRM
These are not projections. This is what we built.
ANNUAL FIRM REVENUE — UP MORE THAN 450%
Growth built on systems — intake, conversion, billing, collections, staffing, accountability — not on one rainmaker.
COLLECTIONS — REBUILT & SUSTAINED
Rebuilt to a 97% peak, then held between 93% and 97% year after year. Every recovered point returns roughly $10K per $1M billed — annually.
TEAM MEMBERS — 9X GROWTH
Hired, onboarded, and trained on documented systems — quality intact at every stage.
INITIAL CONSULTATION CONVERSION — SUSTAINED AVERAGE · PEAK MONTH
Built with no playbook to follow — conversion climbed as the system matured.
NEW CLIENT SALES — MATTERS & REVENUE, ONE OPERATOR, ALL-TIME
The client acquisition engine, proven: every matter and every dollar sold by a single operator, March 2022 – May 2026, on the system she built.
BUILT, NOT ADVISED
— Intake rebuilt from 1–4 calls a day answered by a paralegal into a dedicated, data-driven intake team
— 94% consultation show-up rate sustained across the rebuilt scheduling and engagement process
— Non-attorney sales department built from scratch — four reps trained, onboarded, and coached
— CRM (Lawmatics) and payment systems (LawPay) implemented and adopted firm-wide
— Client onboarding designed end-to-end — attorneys walked into every first meeting fully briefed
— Utilization and work-in-progress tracking built from zero, exposing silent revenue leakage
— Billing cadence redesigned with an Evergreen deposit process — faster posting, shorter time-to-collect
— Hundreds of documented SOPs, training programs, and accountability frameworks
THE PEOPLE BEHIND THE SYSTEMS
Built by people who have lived the operating reality.
Catherine Crusher, MLS
FOUNDER | GROWTH & CLIENT ACQUISITION SYSTEMS
Catherine built the firm’s non-attorney client acquisition function from the ground up — consultation, conversion, onboarding, and attorney handoff — coached the intake team, and wrote the training system every rep after her ran on.
1,071+ matters · $3.67M+ in new client revenue — with conversion climbing from the low 40s to an 83% peak as the system matured.
Lejla Marušić, MBA
FOUNDER | OPERATIONS & SYSTEMS STRATEGIST
As COO, Lejla designed the operational architecture underneath more than 450% revenue growth — intake, billing and collections, staffing, reporting, technology, and hundreds of documented workflows — from 2020 through 2026.
Collections rebuilt from 75–80% to a 97% peak — sustained between 93% and 97%, year over year.
HOW WE WORK
A structured path from diagnosis to operating rhythm.
We start by finding what’s actually broken, then fix it through focused sprints or ongoing fractional COO support — depending on what your firm needs next.
1
Clarity Assessment
Find the real constraint. A 90-minute structured working session — you leave with a defined priority area, a focused written analysis of the bottlenecks limiting growth, and a follow-up call to walk through it.
2
Sprint
Build the missing systems. Scoped to what your firm needs — one, two, or three systems — designed around how your firm actually works and delivered as a blueprint with ready-to-use documents your team can implement.
3
Fractional COO
Measure, refine, and scale. Ongoing operational leadership — whether you need help putting the systems in place or running them once they are. We bring the cadence, scorecards, accountability, and owner visibility.
Clarity Assessment
Focus Sprint
Build Sprint
Transform Sprint
Fractional COO
Start with a Clarity Assessment →
We’ll tell you exactly what we look at.
Marketing & Demand Generation
Lead sources, referral channels, marketing spend visibility, and whether demand reaches the firm consistently
Intake & Sales
Lead response times, consultation process, close rates, follow-up systems
Revenue & Billing
Collections, retainers, billing workflows, revenue leakage
Staffing & Capacity
Utilization, hiring gaps, work allocation, accountability
Production & Workflow
Case movement, bottlenecks, handoffs, SOPs
Metrics & Accountability
KPIs, reporting cadence, leadership meetings, scorecards